About Us

Morgan provides a fitting antidote to mass-produced automotive manufacturing. Combining expressive design, advanced lightweight engineering and 21st Century Coachbuilding, every Morgan is created to deliver an engaging driving experience unlike any other.

At Morgan’s Pickersleigh Road factory in Malvern, UK, skilled craftspeople shape ash, aluminum and leather using techniques that have evolved over more than a century. Wooden body frames are carefully assembled, aluminum panels are hammer-formed and bonnets rolled by hand, before each interior is trimmed in the finest Scottish leather and decorative wood veneers. Every material is chosen for its character and every detail finished with care.

Every Morgan is shaped through the close collaboration of designers, engineers and craftspeople. Design is led by purpose, with every line and detail serving a function, while every engineering solution informs the vehicle’s character. In turn, the craft of building each Morgan by hand influences how it is conceived, ensuring materials, proportions and details remain honest to their purpose. This collaborative approach blends advanced bonded-aluminum platforms with contemporary engineering and traditional coachbuilding, creating sports cars that are timeless, engaging and unmistakably Morgan.

For more than 117 years, Morgan has handcrafted quintessentially British sports cars at its Pickersleigh Road home in Malvern. While many of the same time-honoured coachbuilding techniques remain central to every car, they now work in harmony with advanced engineering and modern manufacturing methods. This commitment to continuous evolution has allowed Morgan to remain both faithful to its heritage and relevant to a new generation of drivers. Today, Morgan’s enduring relationship with the United States spans generations of passionate owners and enthusiasts, making it one of the company’s most important international markets.

Every Morgan is built to order through an individual commissioning process. An almost limitless combination of colors, materials, finishes and bespoke options allows every commission to reflect its owner’s personality. No two Morgan sports cars are the same, ensuring every car is a deeply personal expression.